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Pitch to create a short film for GROW Careers – CLOSED

Pitch Deadline:
Friday, March 21, 2014


GROW Careers in Horticulture invite Smalls filmmakers to pitch to create an inspiring, story-driven short film or documentary that will encourage 11-18 year olds to pursue a career in horticulture.


Age group: 
No Age Limit

Get Involved

GROW Careers in Horticulture invite Smalls filmmakers to pitch to create an inspiring, story-driven short film or documentary that will encourage 11-18 year olds to pursue a career in horticulture.

Horticulture has an image problem; poorly understood, perceived as boring and not considered as a career for people with talent. Yet it’s an industry offering an amazing range of opportunities for passionate, creative and highly skilled professionals. They are needed to grow the food that we eat, the plants and flowers that we love, to protect and maintain our landscapes and historic parks and gardens, to green our cities and to provide shelter for our wildlife.

The industry is asking filmmakers to pitch a treatment for a 3-minute film that will inspire a love for cultivating plants and see the horticulture industry in a new light. GROW Careers in Horticulture would like a film that will get young people in the UK talking, and thinking differently about horticulture.


GROW Careers in Horticulture want to encourage filmmakers to interpret the brief in their own way, whether it be live action or animation. They would like pitching filmmakers to be creative and to pitch ideas with a fresh perspective.

The film should inspire young people to visit the website and find out more information about a career in horticulture. A career that is interesting, challenging, satisfying, has the respect of family and friends and has prospects. It should begin to help people understand what horticulture is, and its power to transform any aspect of our daily lives.

The film should challenge stereotypes about the industry and the people who work in it as being non-academic and unskilled. It should reflect instead the passion of those in the industry and the need for creative, talented, skilled people.

For many the attraction of horticulture is making a difference to the world and the theme ‘The Earth in Our Hands’ is an important message to convey.

The film should create a stir, make people tweet about it and act as a trigger for further action.

The creative concept can be as loose or as detailed as you wish. For filmmakers who have a specific creative direction or idea in mind members of GROW can assist, if commissioned, in helping to source talent and specific information on the industry. The Smalls will also be on hand to assist the filmmaker throughout the production process as well as assist in sourcing crew if the commissioned filmmaker requires.

PITCH DEADLINE: March 21st 2014 at midnight (GMT). (Selected finalists will be invited to present their ideas to the GROW group in person on 1st April 2014 in London.)

Horticulture is a fascinating industry and a career to be proud of.

11-18 year olds.

In keeping with target audience


  • Commercial horticulture is a modern, fast paced, highly technical industry
  • Horticulture has opportunities for creativity, artistry and design.
  • Horticulture is key to the health of the planet – absorbing carbon, providing oxygen, filtering pollutants, reducing flooding, improving mental health and well being, increasing biodiversity.
  • Horticulture is a positive force in regenerating and transforming communities.


  • Pitching filmmakers will be judged on their creative concept and past examples of their work.
  • Filmmakers do not have to have demonstrable experience creating content for the horticulture industry. GROW is looking for new and unique voices in storytelling.
  • The strapline “The Earth in Our Hands” has to appear.
  • The film to link to the website as the place to go for further information on careers in horticulture
  • Length of film: 3 minutes. A shorter edit will also be required that still communicates the key messages and can be used to drive interest in future campaigns.
  • Budget: £10,000. The budget will cover the entire production including sourcing production team, equipment, edit, sound etc.
  • The film will need to be completed by 18th July 2014



Upload a PDF document detailing your idea for the pitch, including a project statement, visual references, brief storyboards or whatever else is necessary to communicate your idea as clearly as possible. (Please also include your name and contact details somewhere on the document.)


Also, please upload an example of your previous work that best demonstrates your ability for this project. It does not have to be the same genre as what your pitching for, but we need to see that you can use a camera and are capable of executing your idea.


If you have any questions in regards to this brief or need assistance pitching, please email


About GROW Careers in Horticulture

Grow is an initiative set up by a group of influential organisations within the horticulture industry to inform people about horticultural careers and the range of fantastic opportunities horticulture has to offer.  Supporting organisations include The Royal Horticultural Society (RHS), The Royal Botanic Garden Edinburgh (RBGE), The Institute of Horticulture (IOH), Horticulture Development Company (HDC), British Growers Association, Farming and Countryside Education (FACE) and LANTRA – the UK’s Sector Skills Council for land-based and environmental industries.

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